Dan Nicholson

Dan Nicholson

Dan is a versatile marketing and advertising professional with a passion for measuring and analyzing marketing data. His goal has always been to streamline and optimize marketing operations, track KPIs, and provide data-driven insights for any marketing team. He has worn several hats throughout his career, each contributing to his decade-plus expertise in marketing, operations, and data analysis. For a more detailed resume, be sure to check out his Linkedin account.

When he's not crunching numbers in Tableau, you can typically find him doing something active such as gardening, hiking, or curling. Dan also has a great love for community and can be found volunteering for organizations like the Fort Rouge Curling Club.

Beginner’s Guide to Operational Dashboards

Car Dashboard by Markus Spiske

Introduction In this guide, we’ll provide you with an overview of operational dashboards explaining what they are, why they matter, and how they can benefit your business. By the end of this article, you’ll have a clear understanding of how…

The Path to the Tableau Iron Viz 2024 – Part 1: Fun with ETLs

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One of my professional and personal goals for 2023/24 is to provide a data visualization to the Tableau Iron Viz competition that happens every year at the annual Tableau Conference. This is something that I've wanted to submit to for quite a few years but always seemed to miss the deadline. This year, I'm preparing and keeping myself accountable by writing these blog posts while writing down what I've learned along the way.

New Website Under Construction

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Hello internet wanderer. It would seem as though you stumbled upon something truly special. At this time, our website is bare bones. So much so that you’ll probably run into some weird 404 errors or odd formatting that doesn’t quite…

What Is a Bounce Rate?

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Updated September 18, 2023 by Dan Nicholson: This article was originally written in April 2016 for Universal Analytics users. With Google Analytics 4 being the main tool for analysts, Engagement Rate is more widely used. However, this article may still…